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Results / Crocs x Justin Bieber

Crocs team up with long-time fan of the brand, Justin Beiber to launch an exclusive limited-edition collaboration classic clog.

Fabric PR crafted and coordinated a mass media launch strategy to announce and reveal the debut collaboration between Crocs and Justin Beiber’s lifestyle brand, Drew.

To drive high-impact mass media interest, Fabric PR curated a range of media releases to align with the global announcement of the collaboration.

Assisted by a suite of campaign-led assets, Fabric PR launched a segmented media strategy targeting news outlets and top-tier fashion titles ahead of widespread seeding of the story.

Fabric PR supplemented the coverage drive with a targeted seeding programme, gifting key celebrities, media editors and influencers with the exclusive style.

Within two weeks Fabric PR’s campaign generated 51 media placements. Coverage included major titles such as Metro, Daily Mail, GQ, Vogue, Teen Vogue, LadBible, Glamour, Hypebeast, Grazia, ES Magazine, regional newspapers and more.

Digital placement through media and influencers generated over 1.1 billion impressions within 14 days.

Organic influencer posts included Gully Guy Leo (705K), Beabadoobee (813K), Oliver Proudlock (694K) and many more.