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Crocs Celebrates #ComeAsYouAre at UK’s Most Joyous Festival, Mighty Hoopla.

A summer to remember, Fabric PR sourced and lead Croc’s first ever partnership with the UK’s most loved pop festival, Mighty Hoopla. The mission was to align with Croc’s mission statement to #ComeAsYouAre - a celebration of individuality, inclusivity and self-expression. The core aim was to accelerate the newly-launched collection of Crocs Classic Sandals whilst tapping into the fun spirit of the brand, connecting with key consumer groups like the LGBTQIA+ audience.

The physical on-site space – TheYourSummerYourCrocsBox – gave guests the chance to swap their shoes for a pair of Classic Clogs or Classic Sandals to wear around the festival and take home.

Fabric PR utilised Crocs’ latest campaign assets and logos to create engaging brand material used on e-vites, press-facing itineraries, branded tote bags, prizes and staff uniforms.

Fabric PR hosted top-tier media, influencers, and brand ambassadors to join Crocs at the two-day festival held in South London. Fabric PR also gifted high-profile British talent from the festival line-up ahead of the weekend, encouraging them to wear their Classic Clogs or Classic Sandals on stage .

Seven top-tier media attended from Editor to Director level including Refinery29, Evening Standard and GQ, plus 7 top-tier influencer attendees.

Over the duration of the festival 61 social posts were recorded with a combined reach of 300,000+, resulting in an influx of sandal coverage and talent orders in the UK market.