Palladium’s first collaboration with Christopher Raeburn was revealed at the designer’s SS18 London catwalk show. Fabric PR was involved in the project from conception, delivering an omni-channel communications strategy which not only delivered an image and film-led content toolbox but also an elevated mix of media targets reflecting Christopher Raeburn’s premium fashion appeal.
Fabric PR developed an online-ready series of films featuring conversations with Christopher Raeburn and Palladium’s design director Adrien Touati, interspersed with product close-ups leading into the big reveal at the catwalk show.
Fabric PR supported the collaboration with an aggressive media strategy which achieved over £200K of coverage from media titles including Hypebeast, Vogue, LOVE, Notion plus B2B titles, Drapers and MWB.
The content package created by Fabric PR also delivered a wealth of images and film edits for Palladium’s social media.
Following its success, a second collaboration was launched for AW18. With the same focus on sustainability, the second collab collection pushed the design boundaries with its duel gender focus and oceanic design handwriting.