Fabric PR created a tactical communications campaign including top tier celebrity interviews, a proactively Press Office campaign, pushing both news stories and product placement, plus a star-studded launch party at The Maine, Mayfair. Designed to highlight the fun and fashionable nature of the collection, the party welcomed Ashley Roberts, her celebrity friends and social media friends of the brand.
The Quiz Ashley Robert’s partywear launch was featured in 15 nationals including The Sun, Metro and The Mirror. It was also covered in 14 onlines including Dailymail.co.uk, Express.co.uk and Hellomagazine.com, as well as key weeklies including Heat, Closer and OK!.
Social media coverage from before, during and after the launch party, from the likes of Beingher, Belle & Bunty and Ellie Buckles promoted the affordable, aspirational appeal and fashionability of the collection. The total reach for organic event socials was 1,079,000.
Crocs team up with long-time fan of the brand, Justin Beiber to launch an exclusive limited-edition collaboration classic clog.