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Pussycat Dolls star Ashley Roberts gets QUIZ’s festive party started.

American singer and dancer, Ashley Roberts was proudly announced as the new face of the QUIZ partywear AW22 fashion collection. The 20-piece collection was a nod to disco and club culture with seasonal partywear ‘must-haves’ from sequin and opulent velvet mini dresses to glitter power suits.

Fabric PR created a tactical communications campaign including top tier celebrity interviews, a proactively Press Office campaign, pushing both news stories and product placement, plus a star-studded launch party at The Maine, Mayfair. Designed to highlight the fun and fashionable nature of the collection, the party welcomed Ashley Roberts, her celebrity friends and social media friends of the brand.

The Quiz Ashley Robert’s partywear launch was featured in 15 nationals including The Sun, Metro and The Mirror. It was also covered in 14 onlines including Dailymail.co.uk, Express.co.uk and Hellomagazine.com, as well as key weeklies including Heat, Closer and OK!.

Social media coverage from before, during and after the launch party, from the likes of Beingher, Belle & Bunty and Ellie Buckles promoted the affordable, aspirational appeal and fashionability of the collection. The total reach for organic event socials was 1,079,000.