Services / Publicity
Our proactive, consumer-facing press office underpins everything we do.
Fabric PR has built invaluable relationships with the UK’s leading opinion-formers from across the fashion and lifestyle media. We take advantage of these relationships in order to deploy cross-media publicity strategies, working with long-lead, mid-lead and short-lead publications as well as onlines, digital influencers and celebrities.
At the heart of every high impact fashion publicity strategy is a news-led calendar of communications with target media. On a daily basis, Fabric PR develops and updates these time-lined planners – preparing, seeding and following up on media releases, as well as celebrity ‘get the look’ releases as follow-up to our celebrity & influencer product placements.
Supporting this calendar of media releases, the Fabric PR team keeps editors and stylists up to date with our clients’ news and collections via regular showroom appointments. This approach is layered with live events, gifting projects, press trips and seasonal Press Days for our clients.
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