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Stories / The Cambridge Satchel Co.

Refreshed Cambridge Satchel’s new London location.

Cambridge Satchel unveils its refreshed brand identity in retail form with a new store in London’s Covent Garden. The latest chapter in the brand’s history sees Cambridge Satchel adopt an updated, stronger and more modern appearance. Encapsulating the brand’s new tagline, ‘The Cutting Edge of British Tradition’, the store features a new colour palette, based around a hot orange. The brand also has a new logo and monogram, incorporating both the daring spirit and premium nature of the brand, while expressing the 100% Made in England ethos.

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