Stories / Lee Jeans

Lee Jeans looks forward to nature.

Celebrating its expertise and legacy in denim, Lee Jeans’ latest AW22 campaign highlights the brand’s natural affinity with the iconic fabric while underlining its dedication to sustainability. 

Released under the tagline ‘Denim is our Nature’, it emphasises how Lee Jeans blends innovation and authenticity with care for both the environment and people. 

The campaign imagery semaphores the brand’s ethical values with hero outfits shot in the great expanse of the outdoors, under perfect denim blue skies.